Cake Ink

eCommerce and Advanced Integration

Cake Ink. is a Melbourne-based boutique studio specialising in custom handmade cakes and stationery.

Cake Ink approached Technique looking for a technology solution to differentiate their creative business from the crowd. Also, they need to be able to deliver their product more efficiently. Being a small dedicated crew they are working hard to keep up with demand and their manual process just doesn’t cut it anymore. Their great customisable designs are key though so there’s no room to compromise on design integrity like so many technical solutions inevitably do!

In answer to this challenge Technique delivered a Magento eCommerce solution which is beautiful on the outside and powerful on the inside. Design, Design, Design was the priority on the customer facing site and the flexibility for them to achieve the look they want without loosing the functionality that they need. Under the hood the solution delivers all the standard power of Magento eCommerce with some extras that set it apart! Technique designed and implemented a Magento extension which utilises the document composition power of XMPie Personal Effect to allow them to deliver uncompromisingly beautiful designs that can be customised and personalised automatically. This extension is now a product in it’s own right: MageXM – Magento and XMPie integration.

Cake Ink made the design aspect easy for us on this one. Their brilliant product shots and the creative direction driven by their exceptionally visual brand made it easy for the result to be stunning! They also continue to develop and add amazing product and web content. It’s worth checking out, everyone loves cake right?

www.cakeink.com.au

Technique Services used in this project

  • Web Development
  • Direct Marketing
  • Email Marketing
  • Integration
  • Magento
  • XMPie